About Cathy Cole - VP of Enrollment & Strategic Communications
Catherine Cole is a higher education enrollment management, marketing and communication professional with more than 25 years’ experience. She began her career as a reporter, but quickly realized she liked living indoors and having major holidays off. She transitioned to higher education (who knew there was a career in going to college?) and she has never looked back. With degrees in journalism, strategic leadership for higher education and integrated marketing and communication, she can take complicated topics and make them easy to understand. She has been at five universities in her career and made substantive changes at all — increasing enrollment, creating and implementing brands and developing marketing and communication strategies that have changed the course of the institution. And she has done it all while developing highly functional, collaborative and creative teams. As a first generation college student who went to school on full Pell Grants, Cathy understands the need for access and a culture of caring. Give her five minutes and she will tell you the story of the one person who made a difference in her college experience and why she is so committed to doing the same for students and parents today.